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03 / 08 Capabilities

What we do for our clients.

A full-service agency: strategy, creative, production, media, digital, content and measurement. We scope every engagement around your business challenge and bring in only the capabilities the brief needs.

8 capabilities · one team · one P&L Tap any row to expand
What you get
→ Positioning The commercial argument, the frame, the competitive wedge, in one defensible page.
→ Narrative codes The language, motifs and proof points that make the position legible everywhere it appears.
→ Brand architecture How the portfolio relates, so meaning compounds instead of competing with itself.
When you need this
You've plateaued and spend isn't buying salience.
Your portfolio has too many brands and too little coherent meaning.
You're about to launch and need a defensible reason to exist.
PositioningNarrative codesArchitecture
Full service page →
What you get
→ Creative platform A durable idea that can run for years, not a one-off execution.
→ Campaign The hero expression and the supporting system that proves it across channels.
→ Asset system Distinctive assets engineered for memory and reuse at scale.
When you need this
Your work is beautiful but the numbers don't move.
Every campaign starts from zero.
You need an idea that out-lives the quarter.
PlatformCampaignAsset system
Full service page →
What you get
→ Design system Rules, ranges and reusable parts so the work stays distinctive as it multiplies.
→ Production toolkit Templates and components that let teams ship fast without diluting.
→ Localisation A framework for adapting to local truth without losing the global argument.
When you need this
You're scaling across markets and consistency is slipping.
Production is slow and expensive.
Every local team reinvents the brand.
Design systemToolkitLocalisation
Full service page →
What you get
→ Channel architecture Where the idea lives and how channels reinforce one another.
→ Mix design Brand and performance budgets planned as one current, not two enemies.
→ Pacing A flighting plan built for momentum and compounding rather than raw reach.
When you need this
Brand and performance are run by teams that don't speak.
Your media plan is built before the idea.
You buy reach but don't see movement.
Channel architectureMix designPacing
Full service page →
What you get
→ Funnel design The journey from cue to purchase, engineered to remove friction at every step.
→ Retail & digital surfaces Listings, pages and stores designed to convert.
→ Commerce content Content that does a job at the moment of choice.
When you need this
You're paying to be discovered, not chosen.
Traffic is fine, conversion isn't.
Your funnel leaks between awareness and action.
Funnel designRetail surfacesCommerce content
Full service page →
What you get
→ Editorial calendar A pacing plan organised around stories, not slots.
→ Content engine A repeatable production model that ships quality at volume.
→ Voice A defined editorial voice that makes the brand recognisable in one line.
When you need this
You post constantly and nothing sticks.
Your content has no recognisable voice.
Always-on feels like a treadmill, not a flywheel.
Editorial calendarContent engineVoice
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What you get
→ Brand journalism Editorial work that earns attention on its own merits.
→ Documentary Long-form film that builds meaning and travels.
→ Cultural partnerships Collaborations that buy permission in the right rooms.
When you need this
You're invisible in the conversations that matter.
Your brand has no cultural surface area.
You need permission to be heard in a new audience.
Brand journalismDocumentaryCultural partnerships
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What you get
→ MMM & attribution A pragmatic view of what's actually driving the number.
→ Brand tracking Salience, distinctiveness and meaning, tracked over time.
→ Optimisation loops Weekly movement reviews with the authority to kill what isn't working.
When you need this
You can't tell what's working.
Reporting is theatre, not a steering wheel.
Decisions take months, not days.
MMM/attributionBrand trackingOptimisation loops
Full service page →
§ 01 Problems we solve

The problems clients hire us to solve.

If one of these sounds like your brand's problem, we should talk. The solution starts with a sharper strategy and a better-built system. That's what Aikido Agency does best.

P/01
Brand stagnation

Awareness is fine. The problem is that customers know you and still don't choose you when they have an option.

P/02
Consumer indifference

People in the category aren't engaging with anyone. They're transacting with whoever's nearest.

P/03
Slow growth

Year-on-year growth has flattened. Marketing spend is up. Results aren't keeping up.

P/04
Market entry friction

You're launching into a new African market, or a new category in one you know, and you need traction fast.

P/05
Demand inefficiency

Cost per acquisition has been climbing for two quarters and ROAS is going the other way. Whatever the funnel used to do, it isn't doing it now.

P/06
Cultural irrelevance

Your brand isn't showing up in the conversations your customers actually care about.

P/07
Portfolio complexity

Too many SKUs, sub-brands or propositions to manage with a coherent marketing story.

P/08
Commercial disconnect

Beautiful campaigns that get nominated for awards and never show up in the P&L.

Brief us on a challenge 8 of the questions we get asked most.
§ 02 — Contact

Have a brief?
Let's talk.

Tell us the business challenge, the target and the timeline. We'll come back within 48 hours with a point of view and next steps.

Start a conversation See how we work